• Evaluating legal workflow automation opportunities
• Assessing when AI should and should not be used in legal processes
• Defining early-stage legal technology products
• Product strategy for legal tech startups
• Fractional product leadership dedicated to helping businesses grow and succeed.

Many conversations about artificial intelligence in legal practice begin with the technology itself. A more useful question is whether the underlying legal workflow actually benefits from automation.
Legal work is built on workflows. Some tasks are repetitive and governed by clear rules, making them good candidates for automation or AI assistance. Others involve interpretation, strategy, or sensitive client communication and should remain human-driven.
This site explores legal workflows through the lens of product thinking, operational analysis, and practical experimentation. The goal is to help legal professionals decide what work should be automated, assisted by AI, or remain human-driven.

Many legal professionals have ideas for improving how legal work is done. Sometimes the idea becomes a potential legal technology product. Sometimes it is simply an opportunity to redesign an existing workflow.
I work with legal professionals and founders to evaluate early-stage legal tech ideas, pressure-test product concepts, and determine whether software or AI is the right solution.

These tools help legal professionals analyze operational decisions that affect revenue, efficiency, and staffing capacity.
They estimate:
• law firm intake conversion and marketing ROI
• the potential value of delegating tasks to AI
• law firm capacity and utilization
These calculators provide a simple way to model how workflow changes affect legal practice operations.
I write about legal technology, product management, AI, and the operational systems that shape how legal work is performed. Topics include legal workflow design, legal tech product strategy, AI adoption in law firms, and the practical challenges of building technology for legal professionals.

Jennifer Marsh is a former attorney and legal technology product leader who works at the intersection of legal workflows, product strategy, and artificial intelligence.
Her work focuses on helping legal professionals evaluate early-stage legal tech ideas, redesign operational workflows, and determine where AI tools can safely and effectively improve legal practice.
She previously worked in legal research, legal data, and product development roles and now advises legal professionals exploring technology-driven improvements to legal work.
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